9 Google Adsense Placement Recipes

Posted by Enzo Chiu

 1 - ABOVE THE FOLD, BELOW THE TITLE

1. Ingredients:
2. 1. 1 Medium Rectangle (300 x 250) Text Ads or 1 Square (250 x 250) Text Ads or 1 Large Rectangle (336 x 280) Text Ads or Banner (468 x 60) Text Ads
3. How:
4. Place one of the above Google Adsense Ads at the beginning of your article, just right below the title.

• Second Approach
  • Create a table (width = 550), and divide it into two columns.
  • Divide the left column into four rows, and place each of your 60 x 60 images into each row.
  • Place Google Adsense Text Ads into the right column.

1. Caution!
   You must place a border or a line between your images and your Ads, so it doesn’t violate Google Adsense TOS (Terms of Service).

• Divide the first row into 4 columns and place each of the images in each column.
• Place the leaderboard text ads in the second row.
• Place this table below your header.

1. Caution!
   You must place a border or a line between your images and your Ads, so it doesn’t violate Google Adsense TOS (Terms of Service).

1. How:
2. Place one of the above Google Adsense Link Units right below your header and make it looks like your navigational links.

Enzo Chiu - Freelance Programmer & Web Developer. You can find many advices about how to make money at home and also many Google Adsense tips and tricks at his website http://www.MakeMoneyAtHome-Idea.com

Top 10 AdSense Tricks To Boost Your Commission

Posted by Kalena Jordan

Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.

Simply sign up for a free account, grab your ad code and paste it in your site. But here’s the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!

The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee.

You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I’m going to share all their AdSense tricks for free. Here they are:

1) Color code your ads to match your web site palette *exactly*. Don’t use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my Search Engine Advice Blog at - http://www.searchenginecollege.com/blog.htm - notice the 4 link ad unit at the top and the skyscraper text ad unit on the left hand side under the heading Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can’t quite get the color matching right, use Google’s built in color palette together with the RGB to HEX or vice versa color converter on this page - http://www.w3.org/MarkUp/Guide/Style. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commission levels.

2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.

3) Use Google’s own AdSense optimization tips at https://www.google.com/support/adsense/bin/static.py?page=tips.html and visual heat map to assist you in deciding where on your page to place your AdSense ad code.

4) Research competitive keywords using a keyword research tool such as Keyword Discovery at http://www.keyworddiscovery.com/?id=22487 or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article - http://searchenginewatch.com/facts/article.php/2156041 - is a good source of frequently searched keywords. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.

5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example on this Internet Dating Stories site - http://www.lovestory.com.au/ - where link ads are incorporated within the regular left hand navigation of the site under the heading “Feature Links”.

6) Use Google’s new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at https://www.google.com/adsense/adformats.

7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page - http://www.searchenginecollege.com/articles/article-library.htm - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don’t distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories - http://www.lovestory.com.au/bad-stories.htm - where you see:

1 horizontal 4 link ad unit towards the top of the page under the first paragraph.
- 1 vertical skyscraper text ad unit about halfway down the left hand side under “Sponsor Links”.
- 1 vertical skyscraper image ad unit down the left hand side under “Sponsor Links”.
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

You can also include 1 AdSense referral button in addition to the 3 other units.

9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click.

Don’t create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.

10) Use custom Ad Channels for each of your ad placements, for example, “Top 5 Link Unit Blue Palette” or “Left Side Navigation Image Skyscraper” etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won’t know which until you test, test and test some more!

ARTICLE RESOURCE BOX:

The above article may be re-published as long as the following paragraph is included at the end of the article and as long as you link to the URL mentioned below:

About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engine College - http://www.searchenginecollege.com - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

Making Adsense work in the smart pricing era

Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.

The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.

Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.

Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an “escape route.”

Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the “only way” to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.

Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense’s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.

Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming “Web 2.0” reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.

Adsense has changed. Do not believe those who tell you that “business as usual” will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.

JP is the owner of http://www.NichesInABox.com , a new kind of PLR membership site. JP Schoeffel has built a wealthy business related to Adsense marketing. His customers benefit from his extensive experience.

So If AdSense Is Dead Then What?

Posted by Richard Keir

I’ve been following this latest fantastic little adventure in internet marketing with a great deal of interest.

The Death of AdSense isn’t something new. Savvy, big time players (these are NOT most Internet Marketing Gurus) have always said that AdSense isn’t a business - it’s something that can, CAN, generate an income, but which requires an exit strategy into a real business.

Now, you can take this several ways. It is possible to construct a more or less viable business model around AdSense. But, you need to have a lot more resources than most people who try AdSense as an income source have.

I’m sorry, but this is reality. For most (by which I mean somewhere between 95 and 98% of the people putting up AdSense sites), it’s penny scraping and it’s hard and it’s getting harder.

Sure thing, you can build “authority sites.” Uh huh. With PLR content? You think? I doubt it but try it and see.

Let’s see who else I can get angry at me.

AdSense content ads still pay decent money in competitive markets - the problem is that competitive markets are difficult to get ranking in and therefore traffic for. Oh, it’s possible, but it’s an awful lot of work.

The major problem most MFA publishers face is that they don’t do the work. Slap up a site and on to the next. Grab a template with a bunch of crummy content and HOPE you’ll make a buck or 50 cents a day. Now that’s nuts.

CPA (click per action), particularly for decent leads has generally always paid substantially more than something like AdSense. It is something you can establish a stable long-term business on. As long as you can get the traffic.

You can, certainly, get traffic through PPC. You can also lose your shirt. It’s not a newbie game. If you’re going to do PPC, you have got to do some serious studying and track everything very closely or you can go broke in short order.

Think about this. Say I do a monster hot viral deal and bag 27,000 marketers. And I turn them onto CPA at places that pay me a commission on sign up and a small percentage of the business those new affiliates bring in. Now, we’re talking a little serious continuity. Month after month I’m getting a little bit from the efforts of what - 1000, 8000, 12000 people? Bring me another one of those funky drinks with the umbrella, the sun is strong and the beach is beautiful.

Is that worth 50 cents per? I suspect so. And eventually, there’s going to be one or more dyn-o-mite products with major price tags, too.

Boy, I’m seriously jealous. We’re talking genuine genius stuff here. You see, it doesn’t matter a damn whether AdSense is dead or not. A new path can be worth a fortune to those who didn’t have a clue - and who are willing to do the learning and the work to make it happen. Most won’t, of course. It’s a lot of work. But some will and they should do very well.

In one sense, Ad Sense has always been dead. You’re throwing away your traffic for pennies. And it’s a lot of work to get ANY traffic.

But for most, CPA is going to be a dangerous and potentially ruinous game. It sounds terrific, but nobody’s telling you how to get those PPC costs for your landing pages down from maybe 5 or 10 bucks per click. Hey, wake up, remember the Google slap, landing page quality measures, etc.

There are some brilliant, knowledgeable, capable people running around loose who do give out valuable information. They aren’t stupid. That means they do it for a reason. You can use their information to improve your business, but you absolutely have to get a grip on their goals too. You have to understand not only what you’re doing and why but what they’re doing and why.

You are going to have to stop believing blindly everything that sounds terrific and matches, more or less, your own experience. Ugly, but you have to use your head and actually think.

A zillion lemmings running blindly after the latest greatest revelation - it’s the same stupid game of looking, over and over, for the one miraculous tool, idea, concept, piece of software that’s going to make you a fortune. It isn’t going to happen. The magic bullet doesn’t exist. Stop wasting your time and money.

Create a workable plan - one you can actually carry out. MFA, affiliate sales, creating your own product, CPA (if you can do the PPC or are willing to learn). Any one of these can make you money. If you stop screwing around looking for the answer and the easy money. There is NO easy money. It’s all either work (for most of us) or sheer bloody genius combined with an insane amount of luck (for the few).

Well, I hope I managed to offend everybody who’s pulling your chain to suck a couple more nickels out of you. If not, maybe in my next article. But you - you have got to do some very serious work on your BS detector. You need to understand how you are being done to and why. It isn’t necessarily a bad thing. You are getting really valuable information, but you still need to evaluate and understand it, not accept it as if Moses were dumping one of those stone tablets on you. Even I’m trying to sell you stuff.

Copyright 2006 Richard Keir

Richard’s always had a bad attitude. And a somewhat deviant perspective and style. His latest product is available here at http://OptinCode.com and you can find out more about his other products at http://GeekWerkz.org

The Death Of Adsense For Web Publishers

Posted by Brian Casey

For three years tens of thousands of webmasters have been making incomes ranging from a few dollars a month to five figure sums per month – with Google’s contextual advertising program –Adsense.

Indeed many Internet Gurus have made substantial profits by telling people how to monetise their website traffic by putting Adsense on it.

Adsense revenues are shared between Google and the Adsense Publisher … the website owner – up to now a nice cosy and profitable arrangement.

Google has always been cautious about revealing the ratio of payout to the publishers for Adsense clicks compared to the amount that the advertiser pays for the Adwords … but the feeling among Adsense Publishers is that the percentage has been dropping steadily over the past three years – if you are a number cruncher, you may try to interpret the financial data from Google itself here:

http://investor.google.com/fin_data.html

In the past there was one price for Adword keywords, whether they appeared in Google Search results or as Adsense Ads on individual Adsense Publishers websites – that was fine as an Adsense Publisher might get, say $4 from a click for a $6 Adword – remember nobody knows exactly because Google will not tell!

Individual websites that publish Adsense are known as Google’s content network.

On 22 November 2005 Google made a change to their Adwords advertising program - they allowed advertisers to bid different amounts for the Ads that would appear in Google Search results and for the Ads that would appear on individual Adsense Publishers websites.

So an advertiser might bid $5 for a click from Google and 5 cent for a click from an Adsense Publisher in the content network … Ouch if you happen to be that Adsense Publisher!

Is it the end of the road for Adsense Publishers?

Is there life after Adsense?

What can Adsense Publishers do to make up for the drop in revenues?

Is it possible to make much more from your website than you were making with Adsense – maybe this was a blessing in disguise!

About The Author:
Brian Casey is a freelance writer who contributes to various websites and publications. http://homepage.eircom.net/~amaverick/index.htm

Adsense Income Secrets to Success

Adsense sites need planning and work to be successful. If you are thinking of producing sites for adsense income, or perhaps you already have sites that are not producing a good income if any.

To be successful, takes a lot of work no matter what you may read because there are so many people promoting products that promise to make adsense income easy.

Well some of these products may help, but there is no simple solution to receiving great income quickly.

Extensive planning is required before you start. It is important to carefully consider the topics or niches that will be targeted. It is very important to see what type of competition there is for certain niches.

If you are beginning with your adsense sites, it is better to start with niches that are not too competitive. The reasons for this are that in any niche it will take time to get traffic to the sites and make money.

Extensive keyword research must be carried out before building new sites. It is far better to target say 20 keywords that are not at the top of the keyword results.

Many newcomers make the mistake of seeing the high prices that certain words achieve, but do not realise what is involved to compete with these words.

So choose 20 related words to the main keyword, and then build a page for each of these sub keywords. It is very important to have closely themed sites as well, meaning that you are not trying to offer information on a variety of subjects.

Search engines are now looking for sites that offer their visitors good quality information following the keyword searches entered.

It is also important to have sites that are easy to navigate, so that visitors are able to find what they are looking for easily. Clear navigation linking is essential.

Another point to remember is that search engines will reward sites that are constantly updated with new content. It is best to work to a plan with new sites that allow new content to be added on a weekly basis.

Incoming links to sites are very important to achieve good rankings in the search engines. There is only so much on site optimisation that can be done. This includes different keywords and descriptions for each page, use of H1, H2, H3 tags etc.

It is essential that good quality original content is offered to visitors. Due to the abuse that occurred in the past where many people were using various software to produce hundreds of pages of worthless content in literally a matter of minutes to try to make money with adsense.

It is a good idea to work on getting links back to sites on a weekly basis also. Another good idea is to register with directories also on a regular basis.

Adsense can be a good source of income, but it involves a lot of work before the results appear. Extensive research must be carried out to check competition. It is vital to do thorough keyword testing. Then produce sites that are closely themed with a separate page for each targeted keyword. Then new content and links must be on the agenda for good adsense results.

John is the owner of 1st Make Money Online, the site that will offer help to anyone looking to make money online. http://1stmakemoneyonline.com

Forget about Google Adsense! The other roads

Posted by Andrew Tan Eng Chuan

Ever since the Google grand slam on affiliate marketing which basically paralyzes a lot of landing pages and their subsequent “commitment” to ensure that surfers and adwords advertisers have “good” experience using google by forcing up to 10x times the cost of per click (my personal experience is 16.18 per click), a lot of marketers is forced to relook at their marketing channel. In addition, there is this big sue against google for click fraud which google paid a small token somewhat in millions as settlement and after which they have been banning websites that are close to earning their first $100 which includes me. Google have been merciless in their position as attested by the number of complaints in adsense help forum.

Further verified by the latest book titled the death of adsense, it is time to relook at the method of revenue generation of websites. For newbies, the common terms are,
Impressions - The number of impressions is the number of times an ad is displayed.
CTR - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
PPC - The pay-per-click is the amount you pay each time a user clicks on your ad
PPA - Pay per Acquisition or Cost per sales
PPM - Pay per thousand impression
PPV - Pay per Visitor

Yahoo Publisher Network (YPN)
PPC. Saying is that YPN earning per click is up to 4x times that of Google Adsense but YPN click-through rate is much lower. It is still its better stage and is only available in US. But will certainly be my on A * list soon. (For US residents only now.)

Azoogle
PPA. Since 2000, online marketers have depended on the AzoogleAds? Network to deliver targeted and un-targeted customers from a variety of websites, search portals and newsletters. Ranked #1 by 30,000 media experts for 2004 and 2005 and looks promising. Percentage rate varies. Recommended.

Amazon Omakase
PPA. As an Amazon associate, you can now serve ads to your site based on the content on your pages. What’s more, this service is totally compatible with AdSense. Unlike other ad program, amazon only pays you when some one buys usually at a percent between 4 to 8.5 which means rather huge if the user buys a thousand dollar plasma tv screen.

AdBrite
PPC or Flat-Rate. 2 type of ads avilable. Text Ads and Interstitial ads and is based on bidders getting your website. Free form text ads that give you more control over their appearance than AdSense. Also displayed with no “Ads by xxxxx” text. Excellent service. No exlusivity required.

Affiliate Sensor
PPA. This service automatically allows you to display ads from Clickbank’s large member network. ClickBank is the Internet’s largest digital marketplace, where thousands of the web’s most popular products are sold every day. Some formatting issues when selecting certain ad sizes but overall cool. Recommended. Usually one sales is a minimum of $20.

Bidvertiser
PPC - Definitely one of the major players which will allows you to set your own price and advertisers or have everything automated, just like AdSense. $10 minimum payouts through PayPal. Recommended.

Clicksor
PPC, PPM, PPV. - Fixed rate for Advertisers. 70% profit share from displaying our contextual ads and able to earn up to 85% ad revenues for displaying your own ads under the affiliate programs. Additional 10% from the daily earning of Publishers referred. Check (min. payout: $50), or Paypal (min. payout: $20).Only seems to accept sites with a large amount of traffic, at least 50% of which must come from Canada, USA and UK. However, a search in google (ironic, isnt’t it) shows Clicksor being called as fraud, much like Google itself.

Commission Junction
PPA. Using CJ’s smartzones you can display rotating advertisements. Generally used for image ads rather than text ads and sells both physical and electronic products.

Direct Link Ads
Trying to be a competitor to Text Link Ads but is very confusing, not very user friendly and don’t really explain what they do or how they do it.

Text Link Ads
Another big player in this field but only accepts sites with a good number of incoming links (they tell you its traffic that’s important officially but unofficially incoming links are more important!) Rumors however is that it Google is trying to ban it.
The author of this article is Andrew Tan EC, webmaster of AndrewBusiness and Maxente.com, website for Internet Marketing Tips and Internet Marketing SEO and Great Home Business Opportunities

Adsense - Improve Your Earnings by 5 Folds

Posted by Theodore Kirth

You may find many Adsense Gurus on the net, offering you thousand ways to improve your Google adsense earnings! Mind you guys, just buying some genius adsense template and expect it to produce thousand dollars a day is a sure impossibility!

I am telling you with my practical experience that nothing would work unless you are prepared to go that extra mile. You should get hold of the adsense secrets that are unique to your site. You must be prepared to make continuous changes and measure effectiveness on a continuous basis.

Following are simple but effective steps successfully followed by the author, which may help you to improve your adsense earnings by five folds or even more! However, keep in mind that nothing would work unless you customize these options to suit your requirements.

The Best Position - This is always the demarcation point which decides you should be earning in hundreds or thousands! You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested. However, you must keep in mind that what they have said is not unique to your site.

You should be bold enough to do your own research and identify the best positions unique to your site, ‘cos there could be exceptions to what Adsense Experts have proposed. Best example I can quote is ‘Plentyoffish.com’ a dating site which earns half a million Dollars a month just by displaying a single Google ad in each page with completely different link color format than the rest of the site using!

White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate. In my case, this is one of the real secrets behind the high click through rate in my Adsense ads. Your objective should be to get the reader’s attention to the Adsense ad and the article. Therefore, it is important to have other areas blank as much as possible to centre reader’s attention to the Ad and the article. Remove all unnecessary items which are cluttered around the article and the Ad and have more white space on either side of the page.

What is Your Ad Size? - Highly effective Ad formats are 336×250 and 768×120. However, it is up to you to find out the best size for your site. These are the widely tested and accepted sizes. Tyr them out and see the outcome.

Be Discreet - I personally don’t prefer to server image ads in my Adsense campaigns because they dilute the effectiveness of the Ads. It is starkly obvious to the reader that they are clicking on Ads and the sole purpose of putting them is to make money! Just don’t make it so obvious! Instead, include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.

Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article. You have the options to use either an ideally matching color or a contrasting color. Either way is effective.

Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don’t lose balance however! Ads should not dominate the page.

Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings. These simple but effective methods surely drive you more income you never ever expect if you are prepared to follow those in your own way. Find out your way out today.

Theodore kith is the owner of SEO friendly Article Directory FileBlogs.com where you can access to more adsense articles to
find out adsense related stuff. Also you can get more latest internet marketing related
information in his personal Internet Marketing Blog. You are one sign up away from accessing FREE SEO Tool, Complete Article directory lists, and Web directory list at Fileblogs.com

Adsense - Playing By The Rules

Posted by Gary Smith

AdSense has become a major part of many Internet marketers income portfolios. It’s fast and easy and of course very lucrative if you take the time to learn how to implement it effectively.

Like most income streams though, there are always people out there who do their best to take advantage of the system in any way they can to maximize their earnings. Exploiting systems by taking advantage of the shortcomings or bugs in the system is generally a short term deal. As soon as the supplier finds out that they are either not getting or not providing value for their service, they will very quickly close any ‘holes’ and fix the bugs. When you take into account the millions of dollars that are generated from Adsense ads each month, it goes without saying that Google will go to great lengths to ensure that their advertisers are getting good value for their advertising dollar.

With this in mind, if you intend to monetize your site with Adsense and want this to be a long term income strategy you need to be familiar with the terms and conditions. Lets strip away some of the ‘legalese’ and take a look at some of the policies, requirements and also the type of activity that may cause your account to be terminated.

* Up to three ad units may be displayed on each Web site page - that’s pretty clear. You can have up to 3 ad units, regardless of size or placement, on each of your web pages.

* A maximum of two Google AdSense for search boxes may be placed on a page - again, that’s easy enough to understand. The search boxes are the ones that allow you or your visitors to search the Internet or your web site using a Google Search box on your web page.

* A single link unit may be placed on each Web site page, in addition to the ad units and search boxes - the link units are a different format to standard adsense units. They provide just the link with no URL or additional text. You can have one of these in addition to your adsense ads and search boxes.

* A single referral button per product may be placed on a page - Google will pay you for referrals, but you are allowed only one referral link on each web page.

Those policies spell out what you are allowed to do. Now lets look at things you aren’t allowed to do. From an advertisers point of view, the quality of the page their advertisement is displayed on will bear a relation to the quality of the visitors who actually click on this page. This is one of the reasons you are not permitted to place ad units on pages that have no other content. The rule of thumb is that you should only be placing ad units on pages that contain some sort of valuable or useful content.

The reality is that it is in your interest to provide useful content. The better your content is, the more likely it is that it will appear higher in the search engines. This in turn brings you more traffic and the traffic you get is mostly people who are interested in the subject matter of your site. These also happen to be the people who are most likely to click on your ads simply because they have come to your web site looking for information and/or products.

Other things that you need to avoid in order to protect your account include:

* Never place ad units on pornographic, racist or hate related sites.

* Never place ad units on error, registration or ‘thank you’ pages. Remember, the advertisers want their ads on useful, relevant pages. Common sense should tell you that these pages are neither relevant or useful for advertising. It’s a bit like placing an ad inside a cabinet. Nobody goes there looking for information or products!

* Never click on any of the ads on your website. This is considered fraud (for obvious reasons). If you do accidentally click on an ad, make sure you contact Google support immediately and let them know which page and the date and approximate time.

* Never place ads on pages that you display in Traffic or surfing/hit exchanges. This is mentioned in the policies and is not permitted.

I hope this information has been useful. Adsense is a great way to earn some extra income, but you need to make the effort to ensure you are within the terms and conditions. At the end of the day, common sense should give you a good indication whether you are doing the right thing with Adsense ads. If in doubt, check the programme policies at https://www.google.com/adsense/policies.

About The Author:
Gary Smith has been an Internet user since 1990 and an IT consultant since 1995. His business, http://www.soho-internet.com operates several marketing sites including his Adsense related site - http://www.adsensepublisher.net

Adsense Income for Websites and Blogs - Target Adsense Revenue with Keywords

Posted by Adrienne Davis

Why is Adsense such an important income generation tool for webmasters and bloggers? First, let us look at how Adsense works. An advertiser buys a banner or text advertisement and pays only when a potential customer clicks through to the advertiser’s site. The advertising rate is determined by market forces – the sum paid by advertisers and to webmasters varies according to the value of the keywords.

A website publisher or webmaster signs up with the advertising agent and pastes a javascript code on to their web page. Whenever the page is viewed it will display advertisements from the Adsense program, which are targeted by the spiders to relate to the web page content. For example, if the site is about parrots you can see ads for parrot training lessons (that is not a joke: check it out). There is no shortage of e-commerce advertisers willing to buy advertising, as the targeting possibilities increase the effectiveness of their advertising spend.

Every time a visitor clicks through on an advertisement, the website owner receives a share of the advertising revenue. This is a win-win for webmasters – no need to find advertisers, no rates to negotiate, no click monitoring, no invoices to issue.

Adsense and similar advertising packages are good for websites promoting affiliate programs and MLM as they offer the chance to customise the appearance of advertisements to suit the website’s needs. Site owners can choose from different advertising formats, selecting prominent boxed displays or lineage ads that look more like editorial content according to the tastes of their niche market.

These options should improve click through rates from visitors who may or may not be aware of what they are clicking on. This way the advertisers gain improved exposure for their advertising and the website makes money. Webmasters can access reports that show details of page impressions, clicks and click-through rates. Webmasters and publishers can now track the success of specific ad formats and spot trends.

The most successful formats can then continue, and less popular formats can be scrapped. With very little practice these ad tracking tools are easy to use. Advertising can be placed on a site in minutes, the site owner chooses whether to allow banners or text ads, and can block advertising from their main competitors.

Adsense is all about targeted content – if your content is rich in keywords it will attract quality ads from the search engines. There is a lot of hype at present about the income possibilities, and lots of junk sites are attempting to attract Adsense income using pure spider food. But the basic requirement has not changed: content is the most important factor, and the search engines can spot the difference. The smart webmaster can produce copy that satisfies the niche website’s audience and provides quality spider food as part of intelligent content.

Anyone working from home with an affiliate program and home based website, especially network marketing, will know there are not enough hours in the day for everything you need to do. If someone else is willing to produce and rotate the content, collect the money and pay your share to your bank every month, you have more time to produce good keyword content and drive traffic to your niche website.

Adrienne Davis runs Brilliant4Biz and has extensive experience in marketing, business start up, and eBook publishing. She publishes a regular FREE Ezine, available at the website. Free ebook or software every month. See which ideas work and avoid Internet scams.

Don’t miss Kevin the Collie’s Dog Life.