To Bcc or not to Bcc that is the Answer

Posted by Jeffrey Alexander Brathwaite

Hello Friends, I have a real pet peeve to share with you and it’s not because I don’t love and appreciate all of your attention, but this thing has got to stop. What I am talking about my friends is when someone who has me on their email list, sends me an email and forgets to use Bcc or Blind Carbon Copy. What some don’t realize is when you don’t use the Bcc and use ‘To:’ or even ‘Cc:’ you are giving away your whole email list. What you are also doing is allowing those who should not have my email address the chance to sell it or worse send me unsolicited email or SPAM.

This has been happening too many times for me to mention, so I thought I would write about it on my website and try and stop some of the madness. When it comes to email blasts that are targeted to your personal and in some cases confidential email list, you should ALWAYS and I mean ALWAYS use Bcc: Blind Carbon Copy when you’re using any email program like Microsoft Outlook. Almost all email programs have this option. Web based emails like Yahoo and Hotmail even have this feature so there is really no excuse to send these blasts without using this option. Here is a step-by-step way to make a BCC (Blind Carbon Copy) line in Microsoft Outlook for Windows 2000.

Step 1

At the top of the menu bar. Click on ‘New’ and create a ‘New Message’.

Step 2

With a new message open click on the ‘View’ button at the top of the menu bar.

Step 3

The view will have a drop down menu showing the ‘BCC’ field. Click on that selection.

Step 4

The BCC field should now appear on your new message.

All you have to do now is fill in the Bcc line with all the emails you would have put in the ‘To:’ or ‘Cc’ line separating them with a semicolon. One last thing is to remember to put your email address in the ‘To:’ line. That way you can test and see how all the email addresses will not show up for anyone to see, therefore keeping your email list private. Well that’s all for now. Hope you learned something today. Please use this article well and share it with those that are still giving your email to the world without permission. So remember, let’s all continue to Bcc and not Cc or To anymore. Now you have the answer.

May you all continue to take your businesses to the next level of success.

Jeffrey Alexander Brathwaite, aka “JB” is an Internet Technology Coach, Speaker, Trainer and Broadcast Email Expert. JB prides himself on helping small to medium size businesses that are frustrated with dealing with the Internet. If you are having problems trying to deal with Email marketing and distribution, Search Engine marketing or just getting your own website off the ground the right way. Please go to our website http://www.2thenextlevel.com.

Three Easiest Ways to get Lead and Selling Product

Posted by Erny Setyawati

One-step marketing is the most common marketing strategy used by marketers online. You send an advertisement by email, or a flyer, and expect people to immediately purchase your product or service.

This strategy totally disregards the ‘psychological buying sequence of consumers’ – and is regarded as the least effective way to market online.

It’s very much like walking up to a stranger at a party and asking ‘Would you marry me?’

What do you think the response would be? To increase conversion rates, you must develop a sales process which involves multiple contacts with your prospects. If marketers still continue that marketing strategy, of course marketers will spend much money and times useless. Let’s see obstacles below:

1. Building sand castles on the beach:
Sand castles do not last, they get wiped out by crashing waves and blowing winds. To guarantee future success for your web-business you’ll need to use strong materials to build upon.

2. Barking up the wrong tree:
If you are unaware of which paid advertising sources are actually getting good returns for your investments you’ll dry up your wallet in no time by spending too much on unproductive and worthless advertising.

How to solve the obstacles above! Many marketers don’t know how to solve them. According to us, building list is the best to choose. Questions will come to our mind how to build list as easy as possible, because many promotions offer to give guarantee that many leads will come to your site. Let’s see a strategy below:

1. A way to capture qualified leads.

To capture qualified leads is not easy. There are many marketers get many leads easy, but as matter of fact is only spam. Many third party have been planning, testing, preparing successfully building the strategy. And success to overcome these challenges. There is a guarantee also that every member will get free qualified leads during still member.

2. A way to follow up with these leads.

What will you do after building list. Publish a Newsletter is a wisdom way. By publishing the Newsletter, you can communicate with your list and promote your product, program. Content of your Newsletter is dominant to attract your list to stay as your contact list. You can take many qualified articles from the others electronic magazine freely.

3. A way to introduce other related products to your clients and potential clients.

After publishing a Newsletter, the way to promote a product and program is opened. You can place banner Ad, word ad and stand alone solo ad on your Newsletter. Offer free ad to attract new subscribers is strategy marketing also. Amount of subscribers are dominant factor beside value of Newsletter content.

The value of your content can represent your capability to manage a Newsletter, so that you can begin to sell your advertisement. Using credit card for paying your service is easier for your customer. There is the third party will help you to solve about payment solution. It is cheaper than others and saved.

Erny Setyawati is the Web Master of http://www.baliglobalmarket.com and the Publisher / Editor of Bali Global Market Ezine. The Newsletter is full freebies, articles and free advertisement for member. If you are tired of spending money for advertisement and needed responsive subscribers. Join us today and let’s me spread your product and services to our subscribers. Let’s visit free at: http://www.baliglobalmarket.com

Definition of a ‘Lead’

Posted by Tim Whiston

You see headlines all the time about ‘Hot leads’ ‘Fresh Leads’, etc. With this kind of lingo in place, one is likely to get the idea that a ‘lead’ is some sort of baked good.

I’m being silly of course. I’m sure you have some idea of what this term refers to.

A ‘lead’ is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an opt-in form to receive a more detailed explanation of what you can offer via email.

Acquiring new leads on a daily basis should be your top priority. Instead of spending your time and energy trying to make a sale on the front end, put your efforts into bringing new prospects onto your contact list so you can promote your offer to them on a more personal level.

But I really want to focus this article on how you should be collecting these new leads. So I’ll get right to the point; capture a prospect’s interest by yourself instead of purchasing so-called ‘leads’ through a third party provider.

The best prospects are always people who see your offer and make a conscious decision to ask for more information.

Consider this analogy:

Let’s say I stroll into the local video store and strike up a friendly convo with that cute young lady behind the counter. She’d recognize me, because I’m in there renting a new video game at least a couple of times per month. In fact, I’ve even pulled a laugh or two out of her with a few (well rehearsed) jokes. During the course of our chatter, let’s say I ask if she’d like to catch a live band with me over the weekend (unlikely I’ll ever acquire the nerve for this but it’s certainly a nice thought).

Just for the sake of example, let’s assume she says: “Hey that sounds cool. Give me a call on Thursday and I can tell you for sure if I’m free.”

In the above scenario, I have just acquired a (hot!) lead.

To put this into perspective, let’s look at it from another angle:

I could just as easily pay another employee of the video store to give me the phone number of the young lady mentioned above. Then, armed with her contact information, I could call her at home, completely out of any relevant context, and pitch my offer of a good band and a meal on the side.

Mind you, the band in question is a local favorite. And the club where they will be playing can deliver one of the best hamburgers money can buy.

But despite the quality of my offer, how is my target prospect likely to respond? It’s safe to assume I would be in need of a new video store, as I would most likely be viewed as some type of stalker form this point forward.

Can you see what I’m getting at here? If someone who’s email address you have purchased suddenly gets a message from you, and has no bloody idea who you are, I can almost guarantee they’re not going to respond in a favorable manner.

Purchased mailing lists work great for big spending companies who can lay out thousands of dollars on this type of campaign. But for the average network marketer who is building a business on a far more modest budget, it simply is not cost-effective to try and play the numbers game with purchased leads.

Focus on giving people a good reason to ask you for more information. Once this request is made, over-deliver on the quality and value of information that you provide, and start building a real relationship with your new lead.

This business is personal. So don’t get sucked into some scam that promises to build your prospect list by selling you the contact info of people who have never met you, and probably don’t want to hear from you.

Tim Whiston is a full-time entrepreneur and internet marketer. He publishes a monthly ezine, and is the author of a popular e-book entitled From Zero to Profit.

4 Crucial Things You Need To Do To Build your List

Posted by Daniel Lee Hauser

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who want to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Email Marketing For Your Small Business – Selecting The Right Server

Posted by By Chris Malta

There are many different methods for promoting your business online, but one of the most effective is still the email campaign.

Weighing Your Options

For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you’re using. Or you can join an ASP hosted service.

The most obvious benefit of a hosted server is that getting your emails delivered is your host’s concern. Says Dr. Ralph Wilson, of Wilson Internet Services, “With desktop or web server software, basically you’re responsible to get them delivered… Whereas if you’re paying someone else for that service, it’s their job, and many of them take it very seriously.” A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.

With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.

Beating the Blockers

If you use desktop or server based software, there are some general guidelines you can follow to help your emails make it to your customers’ inboxes.

1. Avoid signs of spam. There are specific characteristics that trigger spam filters. You can increase your deliverability by avoiding certain pitfalls in your subject lines:

• Don’t use all caps.
• Don’t use HTML messages that are primarily graphics.
• Don’t try to trick filters by replacing letters with asterisks or breaking words up with punctuation marks. Filters are getting smarter, and you could end up on a black list.
• Don’t use sloppy HTML.
• Don’t use large or small fonts. Stick with H1, H2, or H3 heading tags.

2. Consider sender certification

Bonded sender companies as http://Habeas.com and http://BondedSender.com have relationships with internet service providers. Legitimate businesses can go through these companies to get safe passage past spam filters. There’s a cost for this service, but it’s an effective way to ensure your emails are getting delivered.

What to Look for in a Hosted Server

If you choose to use a hosted service, there are a number of things you should ask before joining:

• What precautions do they take to prevent spammers from enrolling? A good host company will have measures in place, such as confirmed opt-in, to make sure that they’re not allowing spammers to join.

• Do they offer conversion tracking? Similar to an ad tracking program, many hosted servers now let you see how many of your e-mail recipients clicked through to your site, how many click-throughs resulted in sales, and how much money you made from your campaign.

• What kind of customer service do they provide? You can often tell the answer to that question simply by how long it takes them to respond to your inquiries. Ask if they offer full phone support and if they charge extra for the service.

However you choose to promote your business, don’t overlook the power of email marketing to increase your customer base and improve your sales volume.

About The Author:
Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!

People Accusing You of Sending Sp-am? Tips Email Marketers Must Know

Posted by Radhika Venkata

People tend to forget their subscriptions. Sometimes they don’t even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don’t remember it after a while. If you send email to them after a few months, they simply accuse you of sending spam.

So how do you safeguard yourself from this type of accusation?

Follow-up and mailing list management software can help you manage your ecourses, broadcasts, and follow ups with a single software. One of these is

http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

1. Provide Personal Details in Every Email :

At the top of each email, put the subscriber’s email address, their IP number with which they subscribed, the URL of the form where they subscribed, and the list name to which they subscribed. This way your subscribers are aware that you have their details with their permission.

You only get the subscriber’s IP when he/she subscribes using a form. If they subscribed using email addresses, the IP will not be grabbed by your autoresponder software.

2. Use Double Opt-in :

Some of the marketers say, “You have to make it easy for the subscriber to receive your emails.” So people tend to neglect to implement double opt-in. They think that it will be a hassle for subscribers to click on the confirmation link in the email. Remember one thing… if they are really interested they will click. A double opt-in list is better for targeting your information and gaining profits.

3. Include an Unsubscribe Link :

Put an unsubscribe link in every email in the footer area. Sometimes people subscribe using subscriberATdomain.com which then redirects his email to subscriberATdomain2.com. Then he tries to unsubscribe using the second email, which obviously is not in your database, and he can’t be removed by your software. Then he/she will get upset that you are sending spam. So tell them that they must use the same email address that they used to subscribe when unsubscribing. You can put this information under your unsubscribe link.

4. Use a Privacy Statement :

Create a tag in your autoresponder like [privacy_statement], if your software allows it. Then put this tag in all emails below the unsubscribe link. This privacy statement should be similar to what you put on the subscription form web page. If your autoresponder software doesn’t allow tags, then put the URL to your privacy statement on your web page.

5. Consider Authentication Seals :

Recently I came across these sites that provide email marketers a special code that goes in the headers of your email(s), making them legitimate.

http://www.habeas.com/servicesHowSWEWorks.php
http://www.truste.org/businesses/email_services.php
http://www.isipp.com/iadb.php
http://www.bondedsender.com/

6. Remove Subscribers that Are Unsubscribed :

“Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor’s email address.” (from ftc.gov website)

So when sending email, make sure that you delete unsubscribers or list them separately in your system.”

7. Provide Your physical address :

Put your physical address in every email. In the body of the email message, you must include your name, company name (if sent on behalf of a company), physical address and return email address. This email address you should be checking regularly.

8. Don’t send email to customers of Your affiliate products :

One question frequently asked by webmasters: I am an affiliate of these product and I made few sales. Can I send emails to them? ANSWER : Simply no. First, the customer is not your customer. He is your affiliate product owner’s customer. Second, he didn’t opt to receive your email. SOLUTION : If you want to send email to him, put a form on your website and ask him to sign up for your list.

————————————————————————

Radhika Venkata

Download Fr*ee Ebooks here:

http://www.webmasters-central.com/subscribe.shtml

FREE Ecourse :: Simple yet powerful work out to increase your online profits!

http://www.ebooks-world.com/ecourse/index.shtml

Boost Your Business With Email

Posted by Scott Lindsay

Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis. You’ve received them: the very inviting email that suggests to visit a certain website where a wonderful Russian lady awaits to become the perfect bride, or to read news from a Nigerian magnate that wants to give us a few million dollars, etc…

These are really annoying Spam emails, but these are not the only emails that are Spam. Even legitimate companies perform a type of less insistent Spam to sell their products. As a matter of fact they do not really Spam, but send unsolicited commercial emails. Because people don’t really know the definition of Spam (unsolicited bulk email) they tend to treat this type of Internet marketing approach aggressively and lose trust and respect for the companies practicing it.

If you are serious about Internet marketing you cannot use emails to spam people trying to make a sale. You should use emails to communicate with your clients and business partners. Writing a business email is not as easy as it may seem. When you send out a business email you send a message that represents your company. If the email is not properly written the clients will doubt your professionalism. It doesn’t matter what business you are in. Sending a properly formatted email shows respect for the receiver. Just consider emails your online stationery. Treat an email as you treat that perfectly designed piece of paper you use to write business letters on.

When you compose an email you notice that there is a subject line. Don’t ignore it. That’s the most important part of your message: type in a short summary of your message. This is how the reader will know how urgent or interesting your message is. For example, if you write a message as a follow-up for a phone conversation, write that in the title. It will remind your client or business partner that he or she was expecting a message from you. Don’t assume that people will just remember who you are and what you do. Unless you already have a long-term partnership, understand that they are busy too, and don’t waste their time.

When you format your email, keep in mind that plain text is still the best email format. Some people disable html. If you are a huge fan of HTML, send your email as plain text and HTML, allowing your readers to make the choice. Keep your lines and your message short and clear. Don’t “stuff” your message with words. Remember to respect your client’s time: get to the point. Use line breaks to separate paragraphs and ideas. The reader should be able to follow your message easily.

Last but not least, don’t forget your email signature and the disclaimer. The email signature is a very good promotion tool. Business signatures start with a brief, serious courtesy, followed by your name, your function, a brief description of your website or business (that will act like a sales pitch) and a link to your site. Don’t forget the http:// in your link, as many email programs fail to identify www.yoursite.com as a link, forcing the readers to copy-paste it in their browsers instead of conveniently clicking on it to see your site.

The disclaimer is also very important, especially when you send attachments, for example: “Although reasonable precautions have been taken to ensure no viruses are present in this email, (your company) cannot accept responsibility for any loss or damage arising from the use of this email or attachments.”

Remember: any document you send out of your company, whether in electronic format or paper, needs to respect your corporate identity standards. As an online entrepreneur, you’ll be sending emails every day. So build up a strong business identity and BOOST YOUR BUSINESS by sending out professional emails.

About The Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com

3 Simple Methods To Building A Profitable Opt In List

Posted by Anne Wolski

As more internet based businesses surface, the need to develop new marketing skills and knowledge based on this new medium have become somewhat of a challenge for the newbie.. More and more marketing strategies are being discovered and developed to cope with the changing face of the business world.

One of the strategies that all successful online business people agree upon is the opt-in list. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list. This may sound easy enough but many new entrepreneurs find that they build their list and still nothing happens.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight in. You chose a topic that you thought would be quite popular and would earn you money. This is just not the case. Just because you wrote for people from your list doesn’t mean they are going to buy instantly.

Here I will offer some advice. For those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

Write as many articles as you can. Write about the topic you know and have started and used for your site. Try to join forums first to gain knowledge about your customers, about their wants and needs, and target those wants and needs. Join forums from other sites as well. Provide expert advices and recommendations. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Anne Wolski has worked in the health and welfare industry for more than 30 years. She is the owner of http://www.mummansun.com, a discount retail outlet, and a co-director of http://www.betterhealthshoppe.com which is an information portal with many interesting medical articles. She is also an associate of http://www.timzbiz.com which features many articles on internet marketing and resources.

Email Marketing Tips – How To Create A Squeeze Page

Posted by Simon Akers

In order to build your opt in list and generate sales you need targeted leads. The primary goal of a squeeze page is to collect the name and email address of each visitor.

With a highly optimized squeeze page its possible to achieve conversion rates as high as 50% or more (meaning 50% of the visitors to the squeeze page submitted their name and email address).

A squeeze page consists of a headline, bullet points, and a subscription form. You can also add testimonials and audio or video messages to increase your conversion rates.

Use a clear and precise headline that clearly explains what you are offering. You have just five to ten seconds to grab the attention of your prospects with your headline or they will leave your squeeze page instantly. Try to answer the question “What’s In It For Me?” as this is what your visitors will be asking themselves when they first see your squeeze page.

Use bullet points to list all of the benefits that you are offering the prospect. You are trying to convince each visitor that what you are offering can solve their problems and improve their business.

Use a subscription form to collect the name and email address of each visitor to your squeeze page. All you need is the HTML code for the subscription form that is provided to you by the auto responder service you are using (such as Aweber). Just copy and paste the code into your squeeze page where you want the subscription form to be.

Make sure that you use a call of action phrase such as “get your free report now” or “get free instant access” to encourage visitors to submit their name and email address. You can also use call of action phrases such as “send my free report now” or “give me free instant access” for the text in the submit button of your subscription form.

Its possible to create a high quality squeeze page that is small enough to fit into the browser window (without needing to scroll down). You can do this by creating a wide page (about 800 pixels wide) and placing the headline with bullet points on the left and the subscription form on the right.

To increase your conversion rates you can also offer a free bonus gift such as a report or ebook. This works best if you create a unique bonus yourself, related to what your offering, that is of great value to the prospect (making you different from everyone else).

Here is a great example of an effective squeeze page that uses the strategies explained above to produce a high conversion rate collecting leads: http://www.marketingoasis.com/su/

Once you have set up your squeeze page and follow up messages you will need to start sending visitors to your website. Submitting content to article directories and writing press releases are the most effective ways of generating unlimited free targeted traffic.
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com

How to build a Giant list using Ebay

Posted by Don Guindon

“The money’s in the list” is a phrase routinely quoted by internet marketers, but for good reason. if there isn’t a way of of collecting email addresses through an opt-in build on your site, then you are leaving a lot of money on the table.

When people visit your internet pages and leave without buying anything, you may never get the chance to sell to them again if they don’t come back to your site. Alternatively, if everybody opt in to receive more information fromemailing once in a while, then you can send follow-up messages, and dramatically increase your chances of making a sale in the future.

There are plenty of building a list, but in this article I want to main topic on a strategy generally ignored by the majority of marketers, and that’s through Ebay. When you see listings for $0.01, there’s a good chance the seller is using backend sales tactics or trying to encourage you to join their newsletter, on the other hand they would be losing money for every sale, due to Ebay’s fees being higher than the sales price.

The best way of gathering a lot of sales, and therefore potential subscribers is to obtain some ebooks which offer resale rights, and listing them on Ebay. There are many websites where you can pick them up, routinely for free. If not, there are membership sites, where for a one time fee you can aquire hundreds of ebooks all with resellers rights, or you could of course buy one of these ebooks offering resellers rights on Ebay, oftentimes at a very low price, then resell it yourself.

Unfortunately,not much money is made just from selling many of these ebooks on Ebay alone, because the sellers have forced the prices down to very low levels. Rather, you can help very nicely financially from persuading the purchaser of your ebook to subscribe to your newsletter or ezine.

It’s estimated that every subscriber in your list is worth $1 per month, so if you had 1000 subscribers, you could expect, on average, to earn $1000 per month. This figure assuredly varies a lot depending on your sales copy, and the quality and credibility of your mailings, but it’s so it’s easy to see why owning a list is potentially very profitable.

The idea is to offer on your main site varied quality free bonuses to each new subscriber that opts in to accept your newsletter. Then when a buyer buys an ebook from you, and you send them the email with the download link included, you can always upsell your newsletter by mentioning the further free bonuses they could receive as well as the ebook they’ve just purchased, and including the link to your main site where the opt in create is found.

I’ve had great success doing this because the majority of everybody, myself included, love freebies, and the purchaser will be more than happy to receive extra no-cost ebooks, as well as their original purchase, just for filling out a simple setup.

The only thing to bear in mind is that the sale price of your ebook should cover any Ebay fees, although you can always from offering it for $0.01 just to hopefully guarantee a sale. You will lose money on every sale, but it all depends on how much each subscriber is worth to you. If you have a top-quality newsletter or ezine with hardly any unsubscribe requests, then it may be worth doing because you are likely to fashion any minimal losses back generally over in the future.

Don Guindon is a internet marketer and entrepreneur online and owns this site for more information here – Make Money Online – List Building Software