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How to write a successful article

Posted by GK Awadhiya

For Internet marketing writing good articles is must. But it is not possible for every body to write good and effective articles. In most of the websites generally you would have seen only repeated contents. Perhaps you think that you are also not a good writer and you feel writing good an article is a very difficult task.

So, how to write a successful article?

Read a lot. If you read a lot then you will learn from it by seeing how others have written what you are reading. More you read, more you learn which will improve your writing skills.

Read children’s stories, stories that are made to take you imagination on a ride, it might help open up some creative skills.

Read…Learn….Write…Read..Learn..Write…
It’s a never-ending process….

There are also some writing techniques online that’ll help you develop the writing skills within you.

Just continue reading and try to write from time to time and you will soon develop it.

Start a blog and practice writing every day for a set period. Eventually, it will become easier.

English may not be your ‘main’ language but reading and learning will make you able to write in English.

Follow the following steps:

First is as usual. Read a lot, and by lot means a lot. I am not going to ask you to spend hundreds on some book or magazine, all I am asking is read your daily ENGLISH newspaper, try comprehending how the sentences are formed, try grasping perfect words. This can make you sound mature.

Second, ask a friend, or your wife or parents to give you any random topic, which is challenging. Open MS Word and begin writing, try to form sentences on how you read it in the newspapers. Now as you move on, you will have an instinct to write more.

Suppose you are writing an article on “Stock Trading”. Then think about the random keywords for your article. And the keywords are “stock” & “trading”. So now try writing an article keeping both the keywords in mind. Make sure you repeat the term once in every fourth sentence, but do not make it appear as if it’s been forced there, maintain a smooth flow, and before long you will have an absolutely well written article, that you’ll be proud of.

Just kidding, but just think of a subject, and start writing about it. The more you start writing articles, the better and more often you will find yourself writing them. The more you do it the easier it becomes.

Some general tips:

• Use bullets or lists when writing an article. People don’t like to scroll horizontally. They like to scan their eyes vertically down the page.
• Use one-line sentences often.
• Bold items you think are important.
• Use commonly understood language. Avoid technical terms, and huge words.
• Don’t write huge paragraphs. Break it up into small easy to understand sentences!
• Never, ever write an article as if you’re writing a paper or thesis.
• Use lists and bullets as much as possible!
• Watch movies with good writing such as those directed by Charlie Kaufman.

So, don’t wait. Start now!

How To Write A Sales Letter For Your Web Site - Even If You are A Beginner

Posted by Ken Leonard Jr.

So you want to sell online… You have a product ready to go, but how are you supposed to write a sales letter like the ones used by the biggest names in internet marketing? A sales letter that attracts prospects and makes sales?

It’s no secret that the biggest names in online marketing have been studying the art of writing sales copy for the web for many years. If they haven’t, they hire someone who has.

Just having a product to sell online is not going to make you sales. Unless you have the budget to hire a pro copywriter for the web (which will cost you as much as $15,000 for one sales letter, possibly plus 10% of the gross sales), you had better start learning how to write a sales letter that will bring you sales.

The key to a winning sales page for your web site is crafting a great offer. Your offer must be so irresistible, that it almost looks like you are getting the short end of the deal. Like the customer is taking advantage of YOU!

Your irresistible offer must also stand out from the crowd. Develop your own USP (unique selling proposition) and wave it around like a flag. This is why they should buy from YOU, instead of somebody else.

One more thing your offer must do is solve a pressing concern or problem that your prospect is AGONIZING over. Your sales letter must clearly state their biggest problem. Prove how bad this problem really is to your reader. Then give them the clear solution to their problem available only from YOU!

Lead off your sales letter with the offer’s biggest benefit to your potential customer. Then lead them into an interesting story dealing with their situation. Capture their attention and hold it, by inserting subtle “teases” that tell them what’s to come further on in your letter. This creates curiosity, and if done well, will keep them GLUED to your web page.

To build value for your product from their perspective, educate your reader and inform them of what your product will do for them (always keeping “What’s In It For Me” in mind). Make sure any strong statements are backed up with a “reason why” so they are more believable. This does wonders for your credibility in their eyes. If price is a major objection use a strong reason why to make the prospect understand your product’s real value to them.

As your offer develops use a limited time or limited quantity deal to create a sense of scarcity and fear of loss. Spell out your bonuses clearly and recap the benefits they will get (and WHY they are important). Then go over everything they will get WHEN (not IF) they buy from you.

Some sales people would call your next step closing the deal, but you should really look at it as a “call to action”. Tell your reader EXACTLY what you want them to do NOW, then tell them WHY.

Sign your sales letter as you would normally, with a pleasant goodbye and your signature or initials (a scanned or hand drawn signature works well). Include a P.S. where the first paragraph is another recap of what they will get, and in the second paragraph nicely question their commitment and attitude concerning the biggest benefit, ending with another strong call to action. (The second paragraph can be a P.P.S.)

The more your practice, the better you will become at writing sales letters for the web that sell.

Studying “The Masters” helps a lot, too. It is common practice in the world of copywriting for the web to collect a “swipe file” of sales letter examples from various copywriters and marketers. Use the examples in your swipe file to build (also known as modeling) your own successful sales letter, written mostly in your own words. Be sure you customize the examples for your market and offer, and don’t copy anything word for word or you may be facing copyright infringement troubles later on.

Read more Internet Home Business Tips and Advice that you can use from Ken Leonard Jr.