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User Name: robertschum
User Homepage: www.20do80.com
Location: United States
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Latest Published Articles

1: Moving Yourself And Your Target Market Up The Learning Curve Is What Real Marketing Is All About

( Category: Growth Topics | Word Count: 841 | Views: 0 | Rating: -1 )
Concise steps to take to get jump-start your marketing in any business or profession

2: Craft A Truly Unique Selling Position And They Will Come

( Category: Growth Topics | Word Count: 601 | Views: 0 | Rating: -1 )
Looking at what you and your business offer through the eyes of your target market will pay huge dividends

3: Will Your Newspaper Ad Pass The 3-Second Test?

( Category: Advertising | Word Count: 452 | Views: 2 | Rating: -1 )
Know how and why people read newspapers will help you create ads that pull business.

4: Headlines Get Attention. Copy Closes The Sale

( Category: Advertising | Word Count: 662 | Views: 0 | Rating: -1 )
A strong headline followed by strong copy equals sales, calls, appointments.

5: We-We Advertising Copy Does Not Work!

( Category: Advertising | Word Count: 643 | Views: 0 | Rating: -1 )
Change the thrust of your advertising from we to you and you will start seeing results.

6: Your Headline Is Your Ad For Your Ad!

( Category: Advertising | Word Count: 495 | Views: 0 | Rating: -1 )
If your headline fails to get noticed, your ad message is history.

7: What Is One Customer Really Worth To Your Small Business?

( Category: Small Business | Word Count: 570 | Views: 0 | Rating: -1 )
Once you know the lifetime value of ONE customer, you can go about planning ad expenditures profitably and with confidence.

8: The Two Musts For Every Small Business: Consistency And Service

( Category: Small Business | Word Count: 560 | Views: 0 | Rating: -1 )
Any small business can compete with the big boxes if they deliver consistenty and service to every customer every time. Not easy, but very, very necessary.

9: Exactly What Is A Niche And Why Does Every Small Business Need One?

( Category: Small Business | Word Count: 642 | Views: 0 | Rating: -1 )
In this era of here today - gone tomorrow, a solid business niche will insulate your business from the whims of the marketplace and position you to lead your field.

10: What Are Your Customers In This Internet-Exploding World Really Looking For?

( Category: Advertising | Word Count: 602 | Views: 0 | Rating: -1 )
Honesty and integrity would head the list of what people really want. Price is way back in the pack. Any paid ad that fails to get results is a waste of money.

11: The Seven Guidelines Any Small Business Must Follow When Setting Up Or Seeking A Niche

( Category: Start Up | Word Count: 624 | Views: 0 | Rating: -1 )
Setting us a good business niche is a process and never a destination.

12: Brainstorm Ideas That Will Set Your Business Apart From The Crowd

( Category: Customer Service | Word Count: 637 | Views: 1 | Rating: -1 )
Business and the world are moving at warp speed. That means that every business must be able to meet the changing needs and want of customers quickly. Learn how.

13: The Three Things You Must Know In Order To Increase Your Sales Without Cutting Prices

( Category: Sales | Word Count: 646 | Views: 0 | Rating: -1 )
When you know these three numbers, you have the key to increasing your revenue by leaps and bounds without cutting your price.

14: Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight

( Category: Advertising | Word Count: 880 | Views: 1 | Rating: -1 )
Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results.


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