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karenscharf User Profile

User Name: karenscharf
User Homepage: http://www.ModernImage.com
Location: United States
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Latest Published Articles

1: How To Yield a 7% Sales Increase With An Incredibly Easy Redesign

( Category: E-Business | Word Count: 492 | Views: 1 | Rating: -1 )
I have some very interesting split test results that I think will really surprise you. Here's the story of a major retailer who increased sales over 7% by going against conventional wisdom.

2: Optimize Your PDFs For Better Search Traffic

( Category: Search Engine Optimization | Word Count: 532 | Views: 1 | Rating: -1 )
I recently came across a quote from a web marketer saying that people who include PDFs in their websites don't realize the search engines cannot see this text. Fortunately, that's not really the case. I believe the real problem is that most people don't take the appropriate care when creating their PDFs. PDF documents can be a great way to improve your traffic, as long as you follow a few rules.

3: Top 10 Tips For Designing Your Holiday Email Campaign

( Category: Email | Word Count: 494 | Views: 0 | Rating: -1 )
If you haven't started planning your holiday email campaign yet, what are you waiting for? Your competitors have had their plans in the works for weeks now. Here are a few ideas to help get you started.

4: Are You Leaving Money On The Table With Your Upsells?

( Category: E-Commerce | Word Count: 414 | Views: 0 | Rating: -1 )
I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purchased. But, is this necessarily the best practice?

5: 53% of Your Email Subject Lines Are Probably Broken

( Category: Email | Word Count: 414 | Views: 0 | Rating: -1 )
Do you realize that 53% of your email subject lines are probably broken? According to a recent study by Pivotal Veracity, that's how many email subject lines don't display as the sender had intended. And, if you are doing your own email marketing, there is a very good chance that your own subject lines are among those that don't display properly.

6: Time to Plan for Your 2008 Email Success

( Category: Email | Word Count: 501 | Views: 0 | Rating: -1 )
October is generally the time I like to get ready for the next year. And in order to plan for 2008, it's imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions.

7: Business Is All About Relationships

( Category: Team Building | Word Count: 472 | Views: 0 | Rating: -1 )
It's important that we cultivate and nurture our relationships. Being honest, playing win-win and treating people fairly isn't just a moral thing to do--it's good business--now, and in the future.

8: Discover The Amazing Profit Pulling Power Of Marketing With Audio

( Category: Lead Generation | Word Count: 854 | Views: 2 | Rating: -1 )
Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, or if it's very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix.

9: What Happens When We Don't Make It?

( Category: Goal Setting | Word Count: 655 | Views: 2 | Rating: -1 )
It's great to read about successes. We get encouraged by the achievements of others. We're inspired when we hear about how others overcame difficult odds. But what happens when things don't go as planned? What happens when we just don't make it?

10: Building Solid Foundations

( Category: Advice | Word Count: 618 | Views: 0 | Rating: -1 )
When it comes to erecting a building, few people would dispute the importance of establishing a strong foundation. It's no different in building a business, a family or a life.

11: Can Your "Free" Marketing End Up Costing You Thousands?

( Category: Email | Word Count: 438 | Views: 4 | Rating: -1 )
Many entrepreneurs start email marketing campaigns because they provide an easy, inexpensive way to stay in touch with prospects and clients. But beware! If you're not following these few simple rules, your "free" marketing could land you with thousands of dollars in fines.

12: How To Create Your Own Information Product

( Category: E-Business | Word Count: 558 | Views: 0 | Rating: -1 )
Information products, such as e-books and special reports, are the most profitable products you can sell on the internet today, not to mention the easiest. If you've spent anytime in internet marketing, you're probably already aware of this fact.

13: Do Your Readers See What You See?

( Category: Ezines and Newsletters | Word Count: 500 | Views: 4 | Rating: -1 )
You've set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you are just sure the click-through rate will be more than respectable...

14: Overwhelmed? You Don't Need to Be

( Category: Stress Management | Word Count: 677 | Views: 3 | Rating: -1 )
For most of us, the holidays make our already busy lives become even more hectic. It's easy to feel overwhelmed. So here's my Top Ten Ways to Deal with Overwhelm.

15: 7 Simple Steps to Getting Your Mo-Jo Back

( Category: Goal Setting | Word Count: 739 | Views: 3 | Rating: -1 )
Ugh, it's that time of year again when we look at what we've accomplished and what we still have to do and for some of us, we kind of teeter out. Has this ever happened to you:

16: How to Create an Abundant Flow of Perfect Customers

( Category: Lead Generation | Word Count: 580 | Views: 3 | Rating: -1 )
What is the greatest weapon a small business can have in its marketing arsenal? Most marketing experts and small business owners alike agree that the single most cost effective and efficient way to grow any business is with referrals.

17: Top 10 Ways To Support Someone In Being Their Best

( Category: Goal Setting | Word Count: 776 | Views: 3 | Rating: -1 )
One of the greatest responsibilities we have is to support ourselves and others in living at our highest and best. Whether we're parents, partners, friends or leaders, it's incumbent upon us to help others to live as close to their unique potential as we can.

18: How To Discover Your Unique Potential

( Category: Inspirational Motivational | Word Count: 497 | Views: 1 | Rating: -1 )
It's not hard to count the seeds in an apple, but how can we count the apples that can come from a single seed? It's like that with our potential. We can't truly know what our full potential is.

19: How Does Your Landing Page Measure Up?

( Category: E-Commerce | Word Count: 444 | Views: 1 | Rating: -1 )
You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign.

20: Website Not Generating Enough Leads? Is It Really Trying To?

( Category: E-Commerce | Word Count: 1112 | Views: 1 | Rating: -1 )
Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone and call...

21: Business Planning: It's The Second Quarter... Do You Know Where Your Business Is?

( Category: Strategic Planning | Word Count: 569 | Views: 0 | Rating: -1 )
Can you believe the first quarter of the year is almost over?! When you look at your business, the amount of money you've earned, the number of new clients you've added, are you 25% to where you want to be for the year? If not, why not? And what do you plan to do about it?

22: How To Design Your E-zine For "Images Off"

( Category: Email | Word Count: 419 | Views: 0 | Rating: -1 )
Many internet service providers and email clients now default to displaying html messages with the images turned off. Up to 50% of your readers will never see any of the images embedded into your e-zine, but that doesn't mean they can't have a great user experience.

23: Want a Better Search Engine Ranking? Try These Easy Steps

( Category: E-Commerce | Word Count: 433 | Views: 0 | Rating: -1 )
Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot!

24: How To Plan Your E-zine Re-Send

( Category: Email | Word Count: 692 | Views: 0 | Rating: -1 )
You crafted a great e-zine campaign, and yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened your e-zine. Now what?

25: Does Short Web Copy Outperform Long Copy?

( Category: Web Design | Word Count: 500 | Views: 2 | Rating: -1 )
On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet?

26: Top 5 Reasons Your Search Engine Rankings Dropped

( Category: Search Engine Optimization | Word Count: 454 | Views: 0 | Rating: -1 )
Don't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons:

27: Address Their Objections To Increase Your Sales

( Category: Direct Mail | Word Count: 1 | Views: 4 | Rating: -1 )
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also.

28: These 7 Tweaks Doubled The Conversion Rate

( Category: Internet Marketing | Word Count: 894 | Views: 0 | Rating: -1 )
If you're using a free report as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself:

29: 12 Tips To Get The Most ROI From Your PPC

( Category: Pay Per Click | Word Count: 701 | Views: 1 | Rating: -1 )
Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC:



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