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Davidicus - User Profile - Davidicus - Articles Directory Author

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User Name: Davidicus
User Homepage: www.keywesttechnology.com
Location: United States
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Latest Published Articles

1: Digital Signage: Planning For Predictable Contingencies

( Category: Communication | Word Count: 538 | Views: 0 | Rating: -1 )
Smart digital signage communicators should prepare playlists with the appropriate response information before an emergency situation, like a fire or tornado, develops.

2: Digital Signage: Apple's iPhone Touts Growing Touch Trend

( Category: Business | Word Count: 664 | Views: 0 | Rating: -1 )
Touch-screen technology is at the heart of many common technologies and is one of the key ingredients to hybrid, interactive digital signage.

3: Digital Signage: InfoTrends Sees Significant Growth for Narrowcasting

( Category: Advertising | Word Count: 590 | Views: 0 | Rating: -1 )
A new report forecasts revenue from narrowcast digital signage and in-store TV networks will climb to $2.59 billion by 2011.

4: Digital Signage: How to Put the New Medium to Work at Hotels and Resorts

( Category: Advertising | Word Count: 600 | Views: 0 | Rating: -1 )
Digital signage offers hoteliers and other in the hospitality area with an effective approach to communications and advertising.

5: Digital Signage: Serving Up Success with Dynamic Digital Menu Boards

( Category: Business | Word Count: 673 | Views: 0 | Rating: -1 )
When used at restaurants, cafes and other eateries, digital signage can help managers grow receipts and improve profit margin.

6: Digital Signage: The Battle Between LCD and Plasma Panels Intensifies, and You are the Winner

( Category: Business | Word Count: 644 | Views: 0 | Rating: -1 )
New research indicates LCD panels may be getting the upper hand in the fight to dominate the flat panel display market, and the intense competition is making it and rival plasma displays all the more affordable.

7: Digital Signage: Digital Advertising Networks Emerge as Valuable Addition to Media Mix

( Category: Advertising | Word Count: 554 | Views: 0 | Rating: -1 )
A white paper from Profitable Channels recommends marketers begin reallocating a portion of their budgets to advertising on digital advertising networks.

8: Digital Signage: Here Comes OLED!

( Category: Business | Word Count: 579 | Views: 0 | Rating: -1 )
Sony's announcement this week that it will offer consumers an organic light-emitting display-based TV in December will one day be seen as an important step in the advancement of digital signage.

9: Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses

( Category: Marketing | Word Count: 606 | Views: 1 | Rating: -1 )
A California-based advertising and marketing firm has made a confidential study of small business owner attitudes toward marketing that paints a rather unattractive picture.

10: Digital Signage: Keep Them Happy with HD

( Category: Business | Word Count: 619 | Views: 0 | Rating: -1 )
The number of HDTV set in U.S. households is on the rise in the United States, so the time seems right for HD content on high-def digital signage networks outside the home.

11: Digital Signage: RFID Data Can Open New Horizons for Retailers

( Category: Business | Word Count: 604 | Views: 0 | Rating: -1 )
Often seen as inventory control devices, RFID tags can offer clues about their shoppers to help tailor the ads and marketing messages played back on their digital signage systems.

12: Digital Signage: Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope

( Category: Advertising | Word Count: 639 | Views: 0 | Rating: -1 )
Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home video ad network arena.

13: Digital Signage ROI: Sometimes the Numbers are Easy to Get, But Not Often

( Category: Business | Word Count: 794 | Views: 1 | Rating: -1 )
Determining the return on investment of a digital signage network isn't always easy.

14: Digital Signage: Three Handy Rules to Succeed

( Category: Ask an Expert | Word Count: 605 | Views: 0 | Rating: -1 )
By finding the right digital signage partner, investing in content development and providing your people with the best training available, you can rest assured that your digital signage network will continue achieving the goals you set out for it far into the future.

15: Digital Signage: A Digital Approach to Outdoor Advertising

( Category: Advertising | Word Count: 709 | Views: 0 | Rating: -1 )
New high-gain screens make projection a practical solution for outdoor digital signs.

16: Digital Signage: Wrap Your Head Around This -Flexible Displays!

( Category: Technology | Word Count: 571 | Views: 1 | Rating: -1 )
New flexible active matrix displays promise to change the shape of digital signage.

17: Digital Signage: Metrics, Human Nature Remain Final Obstacles to Success

( Category: Market Research | Word Count: 748 | Views: 5 | Rating: -1 )
A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it's time to rethink the issue.

18: Digital Signage: What Do You Expect? What Do They Expect?

( Category: Advertising | Word Count: 779 | Views: 0 | Rating: -1 )
Successful digital signage communication demands content that meets an audience's expectations.

19: Digital Signage: The Top 10 Pitfalls

( Category: Business | Word Count: 1688 | Views: 0 | Rating: -1 )
Avoiding these 10 traps can save your business time and money.



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