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danherman - User Profile - danherman - Articles Directory Author

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User Name: danherman
User Homepage: www.advantagizers.com
Location: Israel
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Latest Published Articles

1: Creating Brand Instrumentality Beyond The Product

( Category: Business | Word Count: 951 | Views: 0 | Rating: -1 )
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.

2: The Best Kept Secret of Successful Differentiation

( Category: Marketing | Word Count: 1015 | Views: 1 | Rating: -1 )
I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.

3: The Strategy Is the Brand

( Category: Management | Word Count: 1105 | Views: 0 | Rating: -1 )
The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

4: A Reality Check On Your Marketing Strategy

( Category: Marketing | Word Count: 1120 | Views: 3 | Rating: -1 )
The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.

5: The What's Next? Process for Creating a Winning Competitive Strategy

( Category: Marketing | Word Count: 1166 | Views: 1 | Rating: -1 )
The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.

6: The Limitations Of Blue Oceans Strategies And An Unexpected Alternative

( Category: Management | Word Count: 1208 | Views: 0 | Rating: -1 )
Once your Blue Ocean Strategy works, sooner or later someone will copy or even improve your already successful model, and your ocean will become red again. The critical question is: what can be done which is immune from imitations? Apparently the principle is simple. Introducing the Unfair Advantage.

7: The 5% That Determine Your Company's Success

( Category: Management | Word Count: 1120 | Views: 2 | Rating: -1 )
The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things.

8: The New Market Segmentation

( Category: Marketing | Word Count: 1081 | Views: 1 | Rating: -1 )
The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.

9: Marketing Reinvented - Electrifying Is The New Satisfying!

( Category: Marketing | Word Count: 1276 | Views: 1 | Rating: -1 )
Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.

10: How Can You Lure Consumers Into Loving Your Brand?

( Category: Branding | Word Count: 1219 | Views: 0 | Rating: -1 )
Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.

11: The Eternal Principles for Creating Luxury Brands

( Category: Marketing | Word Count: 1141 | Views: 0 | Rating: -1 )
Much has been said lately about the changing nature of luxury these days. While some of the proclaimed changes are no more than the result of historical myopia, certain developments are worth noting. Despite all these significant developments, the nature of luxury has remained unchanged in essence.

12: Test Yourself: Are You An MBA Clone?

( Category: Management | Word Count: 777 | Views: 0 | Rating: -1 )
Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into "MBA clones." In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do you have the symptoms?

13: 10 "De-Clone Yourself" Tips For MBA Clones

( Category: Management | Word Count: 1211 | Views: 0 | Rating: -1 )
Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative.

14: Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"

( Category: Branding | Word Count: 1037 | Views: 3 | Rating: -1 )
Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.

15: Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?

( Category: Marketing | Word Count: 1103 | Views: 6 | Rating: -1 )
Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals.



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