by: marshafriedman123
Total views: 1
Word Count: 693

Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn't ring, they might make a follow-up phone call or two to the newsroom, only to learn that no one's even glanced at their release! That's a lot of hard work down the drain. So what's your first "media marketing" step? Simple. You need to find the media "niche" that best suits your message. You first need to look at your message and ask yourself a few questions. Is it newsworthy? Is it consumer related? Does it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there a financial income I'm targeting? The answer to these questions will help you determine the correct medium. Let's Take TV First Whether a morning, noon or evening newscast, they communicate to their audience through pictures. It's all visual. A producer is looking for something "camera-worthy" that's also newsworthy, entertaining, informative, or a "how-to." If you don't think your message can be visual, think again. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The segment pitch we prepared was an interview about the importance of life insurance and why it's vital for women to protect themselves for the future. That probably sounds to you like a visual sleeping pill, right? But we had our client prepare big, attractive graphs showing the mortality rate of women versus men, and that told a powerful visual story. It wound up being a very successful interview for the media as well as our client. Each newscast, believe it or not, is written specifically for a targeted audience that's based on age, profession, and income. For instance, early morning news shows are usually watched by working adults and families getting ready for school. Noon shows are aimed for stay at home moms and retired individuals. Late night news is usually targeted for younger business people. Matching Up with the World of Talk Radio Radio talk shows, in contrast to TV, communicate through words rather than pictures. It's conversational, so you need to have a message that lends itself to a conversation. What's more, many radio shows love local angles. Is there a "community angle" in your message? Like TV, radio talk shows vary from morning to night. Morning shows, as you might suspect, generally have shorter interviews during "drive time." With news, weather sports and traffic, talk show hosts don't have time for 30-minute interviews. Midday shows, now run the gamut of topics since so many people listen to the radio at work. Today, you'll find lots of business shows airing during the work hours. After work is the second "drive time" of the day. Listeners are more relaxed then, and it's more conducive to a longer interview. And don't discount those overnight shows. Think no one's listening? You'd be mistaken. Evening and overnight interviews reach a broad audience of listeners, including 2nd and 3rd shift workers, public service employees, truckers and many people who work overnight. Getting Yourself in Print. Magazines and newspapers resemble radio and TV in that they're looking for the newsworthy, the entertaining, the informative as well. But certain segments of print also like visuals. For example, if you're pitching a story about a new clothing or jewelry line, send photos with your pitch. Or, if you have a story about a gourmet food product, make sure to include a delectable dish photo. Whenever appropriate, photos can help you make the grade.

About the Author

Marsha Friedman has been a leading authority on publicity for authors for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.

---

View PDF | Print View

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
Next Article - Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake
Previous Article - Should You Talk to Men and Women Differently About Your Product?

More Related Articles In This Category

1: Five Steps To Successful Television Publicity
2: Product Publicity Or Business Publicity? What Is The Difference And Which One Is Right For You?
3: The Role of Crisis Communication in Public Relations
4: The Increasing Power of Publicity -- And How It Can Benefit Your Company
5: 5 Tips on How to Be a Top TV Guest
6: 10 Tips on How You Can Be a Terrific Television Guest
7: 5 More Tips on How to Be a Great Guest on TV
8: How Do PR Companies Work?
9: Will Your Product Be One of the Breakout Hits of the Year?
10: 8 Insider Tips to Build Your Business
11: Book Publicity: Ten Ways to Find Your Book's Best Publicist
12: Two Neat PR Tricks for Great Authors Who Aren't Great Book Promoters
13: Every 1000-Watt Station Can Help: A Strategy for Today's Talk Radio Scene
14: Are Author Tours Still Valuable?
15: What are the Value of Book Signings?
16: Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake
17: How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business
18: Should You Talk to Men and Women Differently About Your Product?
19: Five Author Tour Tips That You Need to Know
20: You Need Publicity For Your Book. Where Do You Start and What Do You Look For?
21: 5 Tips to Choosing a Public Relations Firm
22: 5 More Tips to Finding the Perfect PR Firm
23: Need PR? Ten Tips to Choosing the Right Public Relations Firm
24: Want to Get National or Local PR? Try Newspapers and Magazines
25: Do You Want to Get PR for Your Company? The Power of Talk Radio!

---

For WebMasters

Link This Article - HTML Code -

<a href="http://americanahost.com/articles/marketing/public-relations/how-to-discover-your-media-niche-and-use-targeted-publicity-to-build-your-business.html" target=_blank>How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business</a>

Link This Article - BBcode -

[url=http://americanahost.com/articles/marketing/public-relations/how-to-discover-your-media-niche-and-use-targeted-publicity-to-build-your-business.html]How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business[/url]

Copy This HTML Code To Put This Article In Your Web Site.

<h1>How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business</h1><br><br> <br><br> Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn't ring, they might make a follow-up phone call or two to the newsroom, only to learn that no one's even glanced at their release! That's a lot of hard work down the drain. So what's your first "media marketing" step? Simple. You need to find the media "niche" that best suits your message. You first need to look at your message and ask yourself a few questions. Is it newsworthy? Is it consumer related? Does it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there a financial income I'm targeting? The answer to these questions will help you determine the correct medium. Let's Take TV First Whether a morning, noon or evening newscast, they communicate to their audience through pictures. It's all visual. A producer is looking for something "camera-worthy" that's also newsworthy, entertaining, informative, or a "how-to." If you don't think your message can be visual, think again. We once had a life insurance agency that wanted us to arrange local and national TV appearances for their CEO. The segment pitch we prepared was an interview about the importance of life insurance and why it's vital for women to protect themselves for the future. That probably sounds to you like a visual sleeping pill, right? But we had our client prepare big, attractive graphs showing the mortality rate of women versus men, and that told a powerful visual story. It wound up being a very successful interview for the media as well as our client. Each newscast, believe it or not, is written specifically for a targeted audience that's based on age, profession, and income. For instance, early morning news shows are usually watched by working adults and families getting ready for school. Noon shows are aimed for stay at home moms and retired individuals. Late night news is usually targeted for younger business people. Matching Up with the World of Talk Radio Radio talk shows, in contrast to TV, communicate through words rather than pictures. It's conversational, so you need to have a message that lends itself to a conversation. What's more, many radio shows love local angles. Is there a "community angle" in your message? Like TV, radio talk shows vary from morning to night. Morning shows, as you might suspect, generally have shorter interviews during "drive time." With news, weather sports and traffic, talk show hosts don't have time for 30-minute interviews. Midday shows, now run the gamut of topics since so many people listen to the radio at work. Today, you'll find lots of business shows airing during the work hours. After work is the second "drive time" of the day. Listeners are more relaxed then, and it's more conducive to a longer interview. And don't discount those overnight shows. Think no one's listening? You'd be mistaken. Evening and overnight interviews reach a broad audience of listeners, including 2nd and 3rd shift workers, public service employees, truckers and many people who work overnight. Getting Yourself in Print. Magazines and newspapers resemble radio and TV in that they're looking for the newsworthy, the entertaining, the informative as well. But certain segments of print also like visuals. For example, if you're pitching a story about a new clothing or jewelry line, send photos with your pitch. Or, if you have a story about a gourmet food product, make sure to include a delectable dish photo. Whenever appropriate, photos can help you make the grade.<br><br> <h3>About The Author</h3> Marsha Friedman has been a leading authority on publicity for authors for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.<br><br> Keywords: <b>marsha friedman, emsi, event management services inc, pr, public relations, pr firm, public relation</b> <br><br>Article Source : <a href="http://americanahost.com/articles"><b>Articles Directory</b></a></br> Article URL : <a href="http://americanahost.com/articles/marketing/public-relations/how-to-discover-your-media-niche-and-use-targeted-publicity-to-build-your-business.html" target=_blank>How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business</a></br> Article Category : <a href="http://americanahost.com/articles/marketing/public-relations/">Public Relations</a></br> Article Author : <a href="http://americanahost.com/articles/profile/marshafriedman123-1509.html">marshafriedman123</a>

---

Article URL : How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business
Article Category : Public Relations
Article Author : marshafriedman123