by: james_copper
Total views: 3
Word Count: 527

Surveys conducted recently show that spending by students amounted to more than $145 billion this year and nearly $30 billion of that was discretionary spending. What is more, student spending is increasing. Baby boomers' children and their children are, or will be in, an institution of tertiary education in the next ten or twenty years. College attendance in America is growing more significant. The percentage of college students now stands at the highest ever and this tendency is not diminishing at all. For all these reasons it is a good idea for marketing professionals, or anyone with a business, to increase their marketing efforts where students are concerned. As mentioned in the introduction, student spending will be more than $145 billion this year. Student spending has never been this high. This amounts to about $14 000 per person. If any company advertised to that market and converted their input costs to just one thousandth of a percent (0.001%) that would total $1,450,000. If only half of this was achieved ($750 000) or even a quarter ($362 500) well, these are still big figures. Another good reason to look at marketing to students is the importance of word-of-mouth advertising in today's commercial environment. Consider the performance of MySpace and Facebook. Neither of these companies relied on expensive marketing campaigns to build their business. They did it by offering a service that met need and were appreciated. Once word got out, these businesses simply grew organically and exponentially. These two website are the two most commonly visited by young adults. These massive businesses were built purely on word-of-mouth reputation. Never forget that students are easily influenced by their peers and tend to go with the crowd when making purchases or deciding on which route to take. The perception might be that students are busy with classes and homework but in reality they have tons of free time where they mix with friends. This means plenty of opportunity for talking about your product. Probably the most important justification for advertising to students is to build brand loyalty. Remember that students are in school to get an education which will make them higher earners who will be at the top of the heap. These are the kind of people you want to take your brand into the future. After selling to them successfully as students, students stand to become customers for life. In addition, after the initial sales have been made and the prospective customer as a student has been converted into an existing customer, the company stands to gain years of free word-of-mouth advertising from this important customer. The bottom line is that there is literally a wealth of positive results that can result from a marketing initiative focusing on students. It is advisable for marketers to research this market segment and conduct a test in a segment of that. A good place to begin investigating this marketing is campuspitch Here campuses can be researched depending on a company's target customer profile. The importance of marketing to students can barely be over-emphasized. Watch this become the big new marketing trend.

About the Author

James Copper is a writer for http://www.unitymarketing.com

---

View PDF | Print View

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
Next Article - Viral Marketing: Is It A Good Advertising Idea?
Previous Article - Market Your Business By Analyzing The Figures

More Related Articles In This Category

1: The Benefits Of A POS System
2: What Are The Advantages Of A PR Agency
3: Sales Leads: How Important Are They For Your Business?
4: Starting A Franchise Can Be Difficult
5: The Advantages Of Starting A Small Business
6: Great Selling Techniques To Help Your Business
7: Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?
8: What Are The Best Franchises?
9: Buying One Way Links
10: How to Create a Trade Show Promotional Plan
11: How To Pep Up The Dullest Exhibition
12: Creating "Lift" With Your Internal Dental Marketing
13: Are Top Web Sites Good For Everybody?
14: How to Market Your Ministry Online
15: Ask The Dental Practice Marketing Expert: How Do I Build Credibility With My Dental Advertising?
16: 3 Dental Marketing Tips To Recession Proof Your Practice
17: Tips For Forum Marketing
18: Are There Any New Dental Marketing Ideas Left?
19: Marketing Momentum, Newton's First Law Of Motion And Your Dental Marketing
20: How To Win Customers And Keep Them For Life
21: How To Improve Your Google Page Rank
22: Planning Your Marketing Strategy
23: Car Wars: Toyota vs. Godzilla
24: Using Articles As Marketing Tools
25: Viral Marketing: Is It A Good Advertising Idea?

---

For WebMasters

Link This Article - HTML Code -

<a href="http://americanahost.com/articles/marketing/advertise-and-market-to-students-for-better-returns.html" target=_blank>Advertise and Market to Students for Better Returns</a>

Link This Article - BBcode -

[url=http://americanahost.com/articles/marketing/advertise-and-market-to-students-for-better-returns.html]Advertise and Market to Students for Better Returns[/url]

Copy This HTML Code To Put This Article In Your Web Site.

<h1>Advertise and Market to Students for Better Returns</h1><br><br> <br><br> Surveys conducted recently show that spending by students amounted to more than $145 billion this year and nearly $30 billion of that was discretionary spending. What is more, student spending is increasing. Baby boomers' children and their children are, or will be in, an institution of tertiary education in the next ten or twenty years. College attendance in America is growing more significant. The percentage of college students now stands at the highest ever and this tendency is not diminishing at all. For all these reasons it is a good idea for marketing professionals, or anyone with a business, to increase their marketing efforts where students are concerned. As mentioned in the introduction, student spending will be more than $145 billion this year. Student spending has never been this high. This amounts to about $14 000 per person. If any company advertised to that market and converted their input costs to just one thousandth of a percent (0.001%) that would total $1,450,000. If only half of this was achieved ($750 000) or even a quarter ($362 500) well, these are still big figures. Another good reason to look at marketing to students is the importance of word-of-mouth advertising in today's commercial environment. Consider the performance of MySpace and Facebook. Neither of these companies relied on expensive marketing campaigns to build their business. They did it by offering a service that met need and were appreciated. Once word got out, these businesses simply grew organically and exponentially. These two website are the two most commonly visited by young adults. These massive businesses were built purely on word-of-mouth reputation. Never forget that students are easily influenced by their peers and tend to go with the crowd when making purchases or deciding on which route to take. The perception might be that students are busy with classes and homework but in reality they have tons of free time where they mix with friends. This means plenty of opportunity for talking about your product. Probably the most important justification for advertising to students is to build brand loyalty. Remember that students are in school to get an education which will make them higher earners who will be at the top of the heap. These are the kind of people you want to take your brand into the future. After selling to them successfully as students, students stand to become customers for life. In addition, after the initial sales have been made and the prospective customer as a student has been converted into an existing customer, the company stands to gain years of free word-of-mouth advertising from this important customer. The bottom line is that there is literally a wealth of positive results that can result from a marketing initiative focusing on students. It is advisable for marketers to research this market segment and conduct a test in a segment of that. A good place to begin investigating this marketing is campuspitch Here campuses can be researched depending on a company's target customer profile. The importance of marketing to students can barely be over-emphasized. Watch this become the big new marketing trend.<br><br> <h3>About The Author</h3> James Copper is a writer for http://www.unitymarketing.com<br><br> Keywords: <b>marketing,</b> <br><br>Article Source : <a href="http://americanahost.com/articles"><b>Articles Directory</b></a></br> Article URL : <a href="http://americanahost.com/articles/marketing/advertise-and-market-to-students-for-better-returns.html" target=_blank>Advertise and Market to Students for Better Returns</a></br> Article Category : <a href="http://americanahost.com/articles/marketing/">Marketing</a></br> Article Author : <a href="http://americanahost.com/articles/profile/james_copper-702.html">james_copper</a>

---

Article URL : Advertise and Market to Students for Better Returns
Article Category : Marketing
Article Author : james_copper