by: AjeetK
Total views: 4
Word Count: 467

They were supposed to be the next incubator for Internet millionaires. People were spending thousands of dollars a month on promoting the business, general, and niche web directories. Then suddenly Google, and probably other search engines, wielded their might and changed the entire scenario. This, certainly, knocked the wind out of people who were considering making a living from selling listings. But, in the long run, this is a good thing and the best directories will actually emerge stronger, some day. Let us try to understand this. The first type of directory person is one who sees it as much more than a phone book for the web. This person will develop unique content, arrange for intuitive navigation, create customized and relevant category structure, offer multiple and well thought out payment options and plans. On the other hand is the fly by night owner who will take a basic script and make a little noise and get paid entries and then just let the site languish. In the gold rush period, there was significant in-breeding by directory owners paying each other for listings. So, what you had to do was make a directory, make some noise on some popular webmaster forums, and then have all your competitors rush and buy listings. And once that gravy train reached its station, you start all over again. Not surprisingly, recent market participants started believing their good luck was actually as result of business acumen. They somehow start thinking that there is serious merit in buying a listing for four figures in a bid based directory site. Manipulating search results as the sole purpose of a directory listing is a thing of the past. With major search engines targeting paid links, it is tough to gain much link benefit. Certainly not four figures worth. But I am unwilling to acknowledge that there is nothing other than link juice to be gained from a listing. The traffic that directories can redirect to listed sites is not insignificant. For tiny sites this might not amount to much. But when you are a serious webmaster, this makes all the difference. Then come to think of it, these sites that are sending me traffic account for less than 1% of the total number of similar sites that have listed me, one way or another. So that is it!. The secret is that only the best of directories will survive. But that one will certainly survive. And is that not what we want? non-listing revenue will be a big driver for this industry. That means that some of them might actually see submissions as a way to enhance the editorial and content quality of their sites. On the whole, I think that all of this is positive.

About the Author

The Free Web Directory at http://www.freshtv.com is only getting started. Come to our Business Web Directory at http://www.freshtv.com/Business/ and feel welcome to add your site Free at http://www.freshtv.com/submit.php What could be a better deal than this?

---

View PDF | Print View

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
Next Article - Directory Marketing is Still Alive in 2007
Previous Article - How Advertising Can Drive You Traffic?

More Related Articles In This Category

1: What Does It Mean Search Engine Optimisation
2: Is Advertising In Business Directories A Thing Of The Past?
3: Disaster Has Struck - Now Take Control
4: How Do Online Ratings And Feedback Impact People's Choices?
5: What Do Wholesalers Do?
6: Your Newbie Website Promotion
7: Don't Gamble Away Your Livelihood - Get Rated!
8: Using Internet Business Directories For Increased Site Traffic
9: Directory Marketing is Still Alive in 2007
10: What's the Deal With Web Directories
11: How Advertising Can Drive You Traffic?
12: What Directories You Should Submit To Your Blog
13: The Value of Unlimited Distribution
14: What's an Online Directory Anyway?
15: What are Web Directories for?
16: 20 Killer Tips for Producing Mega Traffic for Your Directory
17: Things to Consider When Submitting to a Web Directory
18: Secure High Pagerank Back Links with a Bidding Directory
19: Affiliate Directories
20: Submitting Your Website Directories Helps Your Link Popularity
21: Three Reasons Why Online Directories Could Work For You
22: Submit to Paid Directories for Free
23: A Guide to RSS Aggregators
24: Getting Those Needed One Way Links To Your Website

---

For WebMasters

Link This Article - HTML Code -

<a href="http://americanahost.com/articles/internet-marketing/directories/what-s-the-deal-with-web-directories.html" target=_blank>What's the Deal With Web Directories</a>

Link This Article - BBcode -

[url=http://americanahost.com/articles/internet-marketing/directories/what-s-the-deal-with-web-directories.html]What's the Deal With Web Directories[/url]

Copy This HTML Code To Put This Article In Your Web Site.

<h1>What's the Deal With Web Directories</h1><br><br> <br><br> They were supposed to be the next incubator for Internet millionaires. People were spending thousands of dollars a month on promoting the business, general, and niche web directories. Then suddenly Google, and probably other search engines, wielded their might and changed the entire scenario. This, certainly, knocked the wind out of people who were considering making a living from selling listings. But, in the long run, this is a good thing and the best directories will actually emerge stronger, some day. Let us try to understand this. The first type of directory person is one who sees it as much more than a phone book for the web. This person will develop unique content, arrange for intuitive navigation, create customized and relevant category structure, offer multiple and well thought out payment options and plans. On the other hand is the fly by night owner who will take a basic script and make a little noise and get paid entries and then just let the site languish. In the gold rush period, there was significant in-breeding by directory owners paying each other for listings. So, what you had to do was make a directory, make some noise on some popular webmaster forums, and then have all your competitors rush and buy listings. And once that gravy train reached its station, you start all over again. Not surprisingly, recent market participants started believing their good luck was actually as result of business acumen. They somehow start thinking that there is serious merit in buying a listing for four figures in a bid based directory site. Manipulating search results as the sole purpose of a directory listing is a thing of the past. With major search engines targeting paid links, it is tough to gain much link benefit. Certainly not four figures worth. But I am unwilling to acknowledge that there is nothing other than link juice to be gained from a listing. The traffic that directories can redirect to listed sites is not insignificant. For tiny sites this might not amount to much. But when you are a serious webmaster, this makes all the difference. Then come to think of it, these sites that are sending me traffic account for less than 1% of the total number of similar sites that have listed me, one way or another. So that is it!. The secret is that only the best of directories will survive. But that one will certainly survive. And is that not what we want? non-listing revenue will be a big driver for this industry. That means that some of them might actually see submissions as a way to enhance the editorial and content quality of their sites. On the whole, I think that all of this is positive.<br><br> <h3>About The Author</h3> The Free Web Directory at http://www.freshtv.com is only getting started. Come to our Business Web Directory at http://www.freshtv.com/Business/ and feel welcome to add your site Free at http://www.freshtv.com/submit.php What could be a better deal than this?<br><br> Keywords: <b>Free Web Directory, Business Web Directory, Add your site Free</b> <br><br>Article Source : <a href="http://americanahost.com/articles"><b>Articles Directory</b></a></br> Article URL : <a href="http://americanahost.com/articles/internet-marketing/directories/what-s-the-deal-with-web-directories.html" target=_blank>What's the Deal With Web Directories</a></br> Article Category : <a href="http://americanahost.com/articles/internet-marketing/directories/">Directories</a></br> Article Author : <a href="http://americanahost.com/articles/profile/ajeetk-131.html">AjeetK</a>

---

Article URL : What's the Deal With Web Directories
Article Category : Directories
Article Author : AjeetK