by: bobjanet
Total views: 1
Word Count: 852

We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee that comes in contact with our customers in anyway. Plus the employee that contacts the customer face-to-face, so to speak, is the person who represents the business in the customers mind. If that representation is not a great experience for the customer, the business suffers. Yes the contact with every customer every time must be a great customer experience because we must out service the competition. Staying even with them is not good enough. There are 4 things every employee can do to increase sales and profits for the business. 1. Treat every customer like a millionaire: Just think of it this way. If you knew the next customer to come through your front door was a millionaire, capable and ready to purchase your most expensive products and services, at your highest markups, how would you treat them? Most of us would role out the red carpet. Fall all over them with great service. Spare no effort to satisfy their ever need and want. Well first of all you do not know if that next customer through your door is going to be millionaire. Millionaires for the most part do not look, dress, or sound different than everyone else. And even if they are not a millionaire, people will buy more products and services when they get treated like one. 2. The second thing every employee can do to increase sales and profits is get the customer involved in the sale: When I owned and operated a jewelry store we outsold all of our competition combined by simply getting as many different pieces of jewelry on the customer as possible. When women came into our store we strived to get her to try on a necklace, ear rings, bracelets (arm and ankle, rings, pins, etc. all at the same time. The old seller's rule- The more products the customer views themselves as owning, the more they will buy. Possession becomes ownership. In our tire business we involved the customer by having them lift the tires we wanted to sell them, not just look at them as our competition did. We outsold all of our tire competition. Our furniture business was successful because we involved the customer in the sale. No one ever walked into my mattress department that did not lie on at least 3 of our beds. Even while selling intangibles like extended warranties and service contracts we involve the customer in the sale. Physically by having them do the math (the cost savings they will receive or expenses they will insure) and mentally picturing the problems they may encounter if they do not purchase the coverage. 3. The third thing every employee can do to increase sales and profits is always give the customer choices of products and services to purchase. People always take the easy way out and saying no to a request for them to buy is easier than saying yes. After all, most people do not want to give up their money. And people like to shop around to make sure they are getting the best deal. When you give the customers a choice of products and services, it is no longer - "Will they buy from you or the competition, it is what will they buy from you." 4. And the last (fourth) way every employee can increase sales and profits is simply ASK FOR THE SALE. It is estimated that over 90% of sales people never actively ask for the sale. Sure they show the products and tell about their services, but they never ask for the sale. They never ask for the sale because they are afraid to the customer will say the one terrible word that will cause them to feel rejected. The word "NO". Hockey great Wayne Gretzky once said when asked why he shoots the puck so much, "I miss 100% of the shots I do not take." The easiest way to ask for the sale over and over again is constantly give the customers choices of different products and services that will solve his/her problems, needs and wants. Always remember the # 1 rule of selling: "The seller that solves the customer's problems, needs and wants the easiest for them will get the sale." Make it easy for your customers to make a buying decision from you. 1.Treat them all like a millionaire 2.Get them involved physically and mentally in the sale 3.Give them choices 4.Ask, Ask, Ask, Ask and keep on asking for the sale

About the Author

Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers gain and retain their most profitable customers. See all Bob's sales growth programs at http://www.BobJanet.com

---

View PDF | Print View

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
Next Article - Retention The Key To Massive Profits
Previous Article - Traffic Generation Tips To Explode Your Business

More Related Articles In This Category

1: 4 Sales Tips for Attending Business Expos
2: What Are The Benefits Of Sales Training?
3: The Most Effective Way of Organising the Garage Sale
4: Answering and Recruiting When Selling At a Party
5: Tips to Selling At a Party
6: Top Secrets to a Garage Sale
7: Learn Selling Using the Party Plan
8: Your Guide to Effective Garage sales
9: The Three Things You Must Know In Order To Increase Your Sales Without Cutting Prices
10: A Good Headline Will Help You Sell!
11: Why Can't I Hire The Right Sales People?
12: Market Competition Perfect and Monopolistic Competition
13: When the Sale Doesn't Happen
14: What Is The Game Plan?
15: Getting to Know You: Your Ezine at Work
16: The Most Underutilized Strategic Advantage
17: Boosting Your Sales by Boosting Morale: Employee Coaching
18: Don't Make The Cutback Mistake
19: The Customer Is Always Right. Even When They Are Positively Wrong
20: What Every Sales Person Could Learn From the Yankees
21: Successful Selling and the Theory of Relativity
22: Retention The Key To Massive Profits
23: The Four Things Every Employee Can Do To Increase Sales And Profits
24: Traffic Generation Tips To Explode Your Business
25: Tips to Sell New Ideas

---

For WebMasters

Link This Article - HTML Code -

<a href="http://americanahost.com/articles/business/sales/the-four-things-every-employee-can-do-to-increase-sales-and-profits.html" target=_blank>The Four Things Every Employee Can Do To Increase Sales And Profits</a>

Link This Article - BBcode -

[url=http://americanahost.com/articles/business/sales/the-four-things-every-employee-can-do-to-increase-sales-and-profits.html]The Four Things Every Employee Can Do To Increase Sales And Profits[/url]

Copy This HTML Code To Put This Article In Your Web Site.

<h1>The Four Things Every Employee Can Do To Increase Sales And Profits</h1><br><br> <br><br> We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee that comes in contact with our customers in anyway. Plus the employee that contacts the customer face-to-face, so to speak, is the person who represents the business in the customers mind. If that representation is not a great experience for the customer, the business suffers. Yes the contact with every customer every time must be a great customer experience because we must out service the competition. Staying even with them is not good enough. There are 4 things every employee can do to increase sales and profits for the business. 1. Treat every customer like a millionaire: Just think of it this way. If you knew the next customer to come through your front door was a millionaire, capable and ready to purchase your most expensive products and services, at your highest markups, how would you treat them? Most of us would role out the red carpet. Fall all over them with great service. Spare no effort to satisfy their ever need and want. Well first of all you do not know if that next customer through your door is going to be millionaire. Millionaires for the most part do not look, dress, or sound different than everyone else. And even if they are not a millionaire, people will buy more products and services when they get treated like one. 2. The second thing every employee can do to increase sales and profits is get the customer involved in the sale: When I owned and operated a jewelry store we outsold all of our competition combined by simply getting as many different pieces of jewelry on the customer as possible. When women came into our store we strived to get her to try on a necklace, ear rings, bracelets (arm and ankle, rings, pins, etc. all at the same time. The old seller's rule- The more products the customer views themselves as owning, the more they will buy. Possession becomes ownership. In our tire business we involved the customer by having them lift the tires we wanted to sell them, not just look at them as our competition did. We outsold all of our tire competition. Our furniture business was successful because we involved the customer in the sale. No one ever walked into my mattress department that did not lie on at least 3 of our beds. Even while selling intangibles like extended warranties and service contracts we involve the customer in the sale. Physically by having them do the math (the cost savings they will receive or expenses they will insure) and mentally picturing the problems they may encounter if they do not purchase the coverage. 3. The third thing every employee can do to increase sales and profits is always give the customer choices of products and services to purchase. People always take the easy way out and saying no to a request for them to buy is easier than saying yes. After all, most people do not want to give up their money. And people like to shop around to make sure they are getting the best deal. When you give the customers a choice of products and services, it is no longer - "Will they buy from you or the competition, it is what will they buy from you." 4. And the last (fourth) way every employee can increase sales and profits is simply ASK FOR THE SALE. It is estimated that over 90% of sales people never actively ask for the sale. Sure they show the products and tell about their services, but they never ask for the sale. They never ask for the sale because they are afraid to the customer will say the one terrible word that will cause them to feel rejected. The word "NO". Hockey great Wayne Gretzky once said when asked why he shoots the puck so much, "I miss 100% of the shots I do not take." The easiest way to ask for the sale over and over again is constantly give the customers choices of different products and services that will solve his/her problems, needs and wants. Always remember the # 1 rule of selling: "The seller that solves the customer's problems, needs and wants the easiest for them will get the sale." Make it easy for your customers to make a buying decision from you. 1.Treat them all like a millionaire 2.Get them involved physically and mentally in the sale 3.Give them choices 4.Ask, Ask, Ask, Ask and keep on asking for the sale<br><br> <h3>About The Author</h3> Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers gain and retain their most profitable customers. See all Bob's sales growth programs at http://www.BobJanet.com<br><br> Keywords: <b>sales,marketing,selling,customer service,</b> <br><br>Article Source : <a href="http://americanahost.com/articles"><b>Articles Directory</b></a></br> Article URL : <a href="http://americanahost.com/articles/business/sales/the-four-things-every-employee-can-do-to-increase-sales-and-profits.html" target=_blank>The Four Things Every Employee Can Do To Increase Sales And Profits</a></br> Article Category : <a href="http://americanahost.com/articles/business/sales/">Sales</a></br> Article Author : <a href="http://americanahost.com/articles/profile/bobjanet-1768.html">bobjanet</a>

---

Article URL : The Four Things Every Employee Can Do To Increase Sales And Profits
Article Category : Sales
Article Author : bobjanet